Contacts
Contacts represent the people your agents will call. Each contact can have associated metadata that gets injected into conversations.What is a Contact?
A contact stores:- Basic Info - Name, phone number, email
- Metadata - Custom fields relevant to your use case
- History - Previous conversations with this contact
Contact Properties
Phone Number Format
All phone numbers must be in E.164 format:Using Metadata
Metadata lets you store custom data that can be used in agent conversations:{{contact.customFields.<fieldName>}} syntax.
Custom fields
Custom fields are workspace-level fields that show up on every contact. Define them once in Settings > Custom Fields and they appear on the Contacts page and in workflow conditions.Field types
Each custom field has a type that controls how it’s stored, validated, and rendered in the dashboard.
The type is set when the field is created and can’t be changed afterwards. Delete and re-create the field if you need a different type.
Where field types apply
- Contacts page — the cell renders the right input for the type. Number cells reject non-numeric input, date cells open a calendar picker, boolean cells show a toggle.
- Filters — date fields support
Before,After,Equals, andIn Betweenoperators (see Condition action → Operators). Number fields support numeric comparisons. Booleans supportIs true/Is false. - Workflow conditions — the same operators are available when a custom field is referenced inside a workflow.
- API and integrations — custom field values are returned in their typed form on agent webhooks and the contact APIs. The GoHighLevel sync auto-creates fields as text — that behavior is unchanged.
In agent prompts
Reference any custom field in a prompt or opening line:Saved views
Save the filters and sort you use most often as a named view. Each view is a preset of filters, sort order, and visible columns on the Contacts page — pick one from the view switcher and the page reconfigures instantly. Built-in views:- All Contacts — every contact in the workspace, no filters, default sort. Always available, can’t be deleted.
- On the Contacts page, set the filters, sort, and columns you want.
- Click the view switcher and choose Save as view.
- Give the view a name and save.
- New leads this week — filter by tag
lead+ created within the last 7 days - Renewals due — filter by custom date field
renewalDatebetween today and end of month - Opted-out contacts — filter by SMS opt-out status to audit compliance
